USER CENTRIC DESIGN & PROTOTYPING

I use Invision, Axure and Pop to prototype customer centred design solutions.

CONTENT STRATEGY & DESIGN RESEARCH

I use a range of tools from Concept Codify to affinity mapping to organise content.

GEOLOCATION & CONTEXT SENSITIVE APPS

I love researching the latest in Geolocation and context clever applications.

WIREFRAMING & IDEATION

I thrive on mapping complex issues and brainstorming succinct, elegant solutions.

BLOGGER

My blog is 10 years old! Drop by and don't forget to feed my fish.

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ABOUT SOPHIE

A UX designer with a background in UI design and digital production experience spanning 15 years.

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LATEST TWEET

"A maxim a day keeps assumptions away"...and other gems.

@sophietalei

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