UX Design

Customer journeys, Axure prototyping and wireframing. Creating complex, evidence based designs at an enterprise level.

UX Research

UX workshops, user testing, contextual research, hypothesis validation and research synthesis.

Product Strategy

Strategy and product development. UX design and product concept storyboarding. Lean and Agile working processes.

Sophie’s recent UX work

A handful of recent projects – with examples ranging from UX research for corporate products at Westpac,
through to responsive UI design for Peppermoney and product strategy and storyboarding for ING Direct.

About my folio…

I have 20 years of experience as a digital designer and UX consultant. What really counts is keeping your skills sharp and designing work that makes you and your client proud. And frankly…I think that you’re only about as good as your last three projects! So, the selection of work in the folio here is short and sweet – representing the most recent challenges and learnings.

  • Customer research – for Business Banking and Credit cards at Westpac
  • Product strategy and storyboarding – for ING Direct financial products
  • Responsive UI – and information architecture for Peppermoney
  • UX Design – for Fintech startup, Advice Intelligence

About me

UX Designer with a background in UI and multichannel digital production. Currently UX Consultant at KPMG.

What I’ve been doing over the last few months:

• Undertaking quant and qual based research
• Sketching, ideating and concept testing
• Prototype development in Axure and InVision
• Usability testing, contextual inquiry, focus groups and eSurveys
• Researching and identifying personas and mapping user journeys
• Making client recommendations to improve software and content usability
• Having fun!

  • Prototyping

    I’ve spent the last four years prototyping with Axure almost exclusively. I’m also happy working with InVision.

  • UX Research

    I’ve refined my research synthesis skills and have had experience both with quant and qual research processes.

  • Product Strategy

    I love the challenge of product design and have flexed my storyboarding skills for clients from ING Direct to Westpac.

  • Old school UI

    I have decades of digital design and UI design experience. I’m happiest working in the midst of dev teams on complex projects.

What my colleagues say…

Sophie was instrumental in mapping out the design approach, budget and timeline for our procurement and supply chain platform (Supplylite). This contribution extended beyond what are excellent technical skills. Sophie took a genuine interest in what we were doing and tabled a number of initiatives for us to pursue outside of the usual design remit. Sophie is professional, extremely capable and importantly, a pleasure to deal with in a team environment. I would recommend Sophie to any organisation who has technical design challenges associated with a major project.

Sophie is a passionate, innovative creative who puts her heart and soul into everything she does, making her one of the most inspirational creatives I’ve worked with in my 15 year career. Whether it’s branding, interface design, interactive installation design or advertising concepting, you’ll always get an original, well-thought through solution from Sophie. If you’re looking for a strong creative lead with scads of experience, Sophie is your gal.

Working with Sophie is an absolute pleasure, her attention to detail and consideration of UI related needs, such as browser compatibilities, mobile-first approach etc. makes her an exceptional UX professional. When UI developers want to work with UX professional who understands their needs, Sophie is the perfect fit.

Sophie is very detail oriented and strives to understand the customer standpoint. That establishes the key differentiation in her work, in making sure that she is delivering the best possible outcome, for both the business and the end user.