{"id":3536,"date":"2026-04-01T13:08:58","date_gmt":"2026-04-01T02:08:58","guid":{"rendered":"https:\/\/sophiegreenfield.com\/?post_type=portfolio&#038;p=3536"},"modified":"2026-04-01T19:42:44","modified_gmt":"2026-04-01T08:42:44","slug":"ai-enabled-design","status":"publish","type":"portfolio","link":"https:\/\/sophiegreenfield.com\/?portfolio=ai-enabled-design","title":{"rendered":"Public Speaking"},"content":{"rendered":"<div class=\"flex_column av_one_full  flex_column_div first  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  \" ><div   data-size='entry_without_sidebar'  data-lightbox_size='large'  data-animation='fade'  data-conditional_play=''  data-ids='3588,3581,3579,3580'  data-video_counter='0'  data-autoplay='true'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='5'  data-class=' avia-builder-el-1  avia-builder-el-no-sibling  '  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-lazy_loading='disabled'  data-default-height='34.95867768595'  class='avia-slideshow avia-slideshow-1  av-control-default av-default-height-applied avia-slideshow-entry_without_sidebar av_slideshow  avia-builder-el-1  avia-builder-el-no-sibling   avia-fade-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 49.531615925059%;' ><li  class=' slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3588 avia-img-lazy-loading-not-3588\"  src=\"https:\/\/sophiegreenfield.com\/wp-content\/uploads\/2026\/04\/ccx1-854x423.png\" width=\"854\" height=\"423\" title='ccx1' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class=' slide-2 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3581 avia-img-lazy-loading-not-3581\"  src=\"https:\/\/sophiegreenfield.com\/wp-content\/uploads\/2026\/04\/SCS-880x423.png\" width=\"880\" height=\"423\" title='SCS' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class=' slide-3 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3579 avia-img-lazy-loading-not-3579\"  src=\"https:\/\/sophiegreenfield.com\/wp-content\/uploads\/2026\/04\/ccx2.png\" width=\"626\" height=\"327\" title='ccx2' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/sophiegreenfield.com\/wp-content\/uploads\/2026\/04\/ccx2.png 626w, https:\/\/sophiegreenfield.com\/wp-content\/uploads\/2026\/04\/ccx2-300x157.png 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/div><\/li><li  class=' slide-4 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3580 avia-img-lazy-loading-not-3580\"  src=\"https:\/\/sophiegreenfield.com\/wp-content\/uploads\/2026\/04\/NavCon26-1210x423.png\" width=\"1210\" height=\"423\" title='NavCon26' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls'><a href='#prev' class='prev-slide' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'>Previous<\/a><a href='#next' class='next-slide' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div><div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding first  avia-builder-el-2  el_after_av_one_full  el_before_av_two_third  column-top-margin\" style='border-radius:0px; '><div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h3 meta-heading   avia-builder-el-3  el_before_av_textblock  avia-builder-el-first  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Public Speaking<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Since 2025 I have been engaged in public speaking on topics including AI enabled and Object Oriented UX. I am always on the lookout for an opportunity to refine my presentation skills. If you would like me to present, get in touch!<\/p>\n<p>Recent speaking engagements include:<\/p>\n<div   class='hr hr-short hr-left   avia-builder-el-5  avia-builder-el-no-sibling '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<ul>\n<li>Object Oriented UX &#8211; CCX forum at Accenture<\/li>\n<li>Panel &#8211; Content Strategy forum at Atlassian<\/li>\n<li>AI Enabled Design &#8211; CCX forum at Atlassian<\/li>\n<li>Upcoming engagement at NavCon 2026<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_two_third  flex_column_div av-zero-column-padding   avia-builder-el-6  el_after_av_one_third  el_before_av_hr  column-top-margin\" style='border-radius:0px; '><div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h3 meta-heading   avia-builder-el-7  el_before_av_tab_container  avia-builder-el-first  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Recent Events<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class=\"tabcontainer   top_tab   avia-builder-el-8  el_after_av_heading  avia-builder-el-last \" role=\"tablist\">\n\n<section class=\"av_tab_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div aria-controls=\"tab-id-1-content\" role=\"tab\" tabindex=\"0\" data-fake-id=\"#tab-id-1\" class=\"tab active_tab\"  itemprop=\"headline\" ><span class='tab_icon' aria-hidden='true' data-av_icon='\ue864' data-av_iconfont='entypo-fontello'><\/span>Object Oriented UX - Accenture<\/div>\n<div id=\"tab-id-1-content\" class=\"tab_content active_tab_content\" aria-hidden=\"false\">\n<div class=\"tab_inner_content invers-color\"  itemprop=\"text\" >\n<p>I was invited to speak again at the Creative Customer Experience (CCX) forum in 2026. This time I presented my learning and hands-on experience with Object Oriented UX (OOUX). I really enjoyed the presentation which was really well received.<\/p>\n<blockquote>\n<div class=\"vc_row wpb_row vc_row-fluid vc_custom_1519888812308 vc_row-o-content-middle vc_row-flex\" data-vc-full-width=\"true\" data-vc-full-width-init=\"true\">\n<div class=\"wpb_column vc_column_container vc_col-sm-10\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\u00a0<span style=\"font-size: o.8em;\">&#8220;Object-Oriented UX, a methodology created by\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/sophiav\/\">Sophia Prater<\/a> (famously used to redesign CNN\u2019s election site). Sophie has been implementing this framework within her work at CommBank, and her passion for it was infectious.<\/span><span style=\"font-size: 1.235em;\">&#8220;<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<p>Thanks to the organisers for the invitation and for the <a href=\"https:\/\/produxplayground.com\/%F0%9F%A7%A0-systematic-frameworks-for-ux-design-%F0%9F%8E%A8\/\">great review by Rebecca Haar.<\/a><\/p>\n<div   class='hr hr-short hr-left   avia-builder-el-9  el_before_av_hr  avia-builder-el-first '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"av_tab_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div aria-controls=\"tab-id-2-content\" role=\"tab\" tabindex=\"0\" data-fake-id=\"#tab-id-2\" class=\"tab \"  itemprop=\"headline\" ><span class='tab_icon' aria-hidden='true' data-av_icon='\ue864' data-av_iconfont='entypo-fontello'><\/span>Content Strategy - Atlassian<\/div>\n<div id=\"tab-id-2-content\" class=\"tab_content \" aria-hidden=\"true\">\n<div class=\"tab_inner_content invers-color\"  itemprop=\"text\" >\n<p>It was a privilege to be asked to join the Sydney Content Strategy forum as part of a panel discussing the impact of AI technologies on design. I also did a teaching demonstration of &#8216;Vibe coding&#8217; using Loveable. I had a lot of fun guiding the content specialists through building a fastfood ordering app design.<\/p>\n<blockquote>\n<div class=\"vc_row wpb_row vc_row-fluid vc_custom_1519888812308 vc_row-o-content-middle vc_row-flex\" data-vc-full-width=\"true\" data-vc-full-width-init=\"true\">\n<div class=\"wpb_column vc_column_container vc_col-sm-10\">\n<div class=\"vc_column-inner\"><\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid vc_custom_1519887081324 vc_row-o-content-middle vc_row-flex\" data-vc-full-width=\"true\" data-vc-full-width-init=\"true\">\n<div class=\"wpb_column vc_column_container vc_col-sm-7\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<p class=\"vc_custom_heading\">&#8220;It&#8217;s such a great way to learn, just dive in and get hands-on. A little fearlessness opens up possibilities.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<p>I&#8217;ve given the vibe coding training a few times at CBA as part of team based skill building as well as the more formal setting of the CBA Design University.<\/p>\n<div   class='hr hr-short hr-left   avia-builder-el-10  el_after_av_hr  el_before_av_hr '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"av_tab_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div aria-controls=\"tab-id-3-content\" role=\"tab\" tabindex=\"0\" data-fake-id=\"#tab-id-3\" class=\"tab \"  itemprop=\"headline\" ><span class='tab_icon' aria-hidden='true' data-av_icon='\ue83c' data-av_iconfont='entypo-fontello'><\/span>AI Enabled Design - Atlassian<\/div>\n<div id=\"tab-id-3-content\" class=\"tab_content \" aria-hidden=\"true\">\n<div class=\"tab_inner_content invers-color\"  itemprop=\"text\" >\n<p>I&#8217;ve been deeply researching all things AI since the launch of Chat GPT. So this was the fifth time I&#8217;d given this presentation. It was great to be invited to give my overview of AI impacts on UX design at the CCX meetup. I got such great feedback it has really inspired me to add more speaking engagements going forward!<\/p>\n<blockquote>\n<div class=\"vc_row wpb_row vc_row-fluid vc_custom_1519888812308 vc_row-o-content-middle vc_row-flex\" data-vc-full-width=\"true\" data-vc-full-width-init=\"true\">\n<div class=\"wpb_column vc_column_container vc_col-sm-10\"><\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid vc_custom_1519887081324 vc_row-o-content-middle vc_row-flex\" data-vc-full-width=\"true\" data-vc-full-width-init=\"true\">\n<div class=\"wpb_column vc_column_container vc_col-sm-7\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<p class=\"vc_custom_heading\">&#8220;I was at a party with <a href=\"https:\/\/www.linkedin.com\/in\/susanjwolfe\/\">Susan Wolfe<\/a> on the weekend, and she mentioned you were a fabulous AI communicator :)<br \/>\nWould you like to come on a panel at the next Sydney Content Strategy Meetup? We will be talking all things Gen AI.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<p>Thanks to <a href=\"https:\/\/www.linkedin.com\/in\/ellegeraghty\/\">Elle Geraghty<\/a>, Susan Wolfe and <a href=\"https:\/\/www.linkedin.com\/in\/kevinjohnwilkins\/\">Kevin Wilkins<\/a> for all your invites, support and enthusiastic feedback!<\/p>\n<div   class='hr hr-short hr-left   avia-builder-el-11  el_after_av_hr  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n\n<\/div>\n<\/div>\n<\/section>\n\n<\/div><\/div>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-12  el_after_av_two_third  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h4 style=\"text-align: center;\">Most Recent Entries<\/h4>\n<\/div><\/section>\n<div   class='hr hr-short hr-center   avia-builder-el-14  el_after_av_textblock  el_before_av_portfolio  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<div  id=\"av-sc-portfolio-1\"  class=' grid-sort-container isotope   no_margin-container with-excerpt-container grid-total-even grid-col-4 grid-links-' data-portfolio-id='1'><div data-ajax-id='3610' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-3610 grid-entry-overview grid-loop-1 grid-parity-odd  product-strategy_sort responsive_sort storyboarding_sort ui_sort ux_sort research_sort  av_one_fourth first default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/sophiegreenfield.com\/?portfolio=ing-direct-projects' title='CommBank projects'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" width=\"260\" height=\"185\" src=\"https:\/\/sophiegreenfield.com\/wp-content\/uploads\/2026\/04\/CBA-260x185.png\" class=\"wp-image-3611 avia-img-lazy-loading-not-3611 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/sophiegreenfield.com\/?portfolio=ing-direct-projects' title='CommBank projects'>CommBank projects<\/a><\/h3><\/header><div class='grid-entry-excerpt entry-content'  itemprop=\"text\" >UX & Product Strategy<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='3536' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-3536 grid-entry-overview grid-loop-2 grid-parity-even  public-speaking_sort research_sort  av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/sophiegreenfield.com\/?portfolio=ai-enabled-design' title='Public Speaking'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" width=\"260\" height=\"185\" src=\"https:\/\/sophiegreenfield.com\/wp-content\/uploads\/2026\/04\/Artboard-1@2x-1-260x185.png\" class=\"wp-image-3592 avia-img-lazy-loading-not-3592 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" srcset=\"https:\/\/sophiegreenfield.com\/wp-content\/uploads\/2026\/04\/Artboard-1@2x-1-260x185.png 260w, https:\/\/sophiegreenfield.com\/wp-content\/uploads\/2026\/04\/Artboard-1@2x-1-881x630.png 881w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/sophiegreenfield.com\/?portfolio=ai-enabled-design' title='Public Speaking'>Public Speaking<\/a><\/h3><\/header><div class='grid-entry-excerpt entry-content'  itemprop=\"text\" >AI Communicator<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='3441' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-3441 grid-entry-overview grid-loop-3 grid-parity-odd  product-strategy_sort responsive_sort storyboarding_sort ui_sort ux_sort research_sort  av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/sophiegreenfield.com\/?portfolio=ing-direct-case-study' title='ING Direct projects'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" width=\"260\" height=\"185\" src=\"https:\/\/sophiegreenfield.com\/wp-content\/uploads\/2011\/01\/INGD-DesignAbility-260x185.png\" class=\"wp-image-3339 avia-img-lazy-loading-not-3339 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/sophiegreenfield.com\/?portfolio=ing-direct-case-study' title='ING Direct projects'>ING Direct projects<\/a><\/h3><\/header><div class='grid-entry-excerpt entry-content'  itemprop=\"text\" >UX & Product Strategy<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='46' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-46 grid-entry-overview grid-loop-4 grid-parity-even  post-entry-last  product-strategy_sort ui_sort ux_sort research_sort  av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/sophiegreenfield.com\/?portfolio=ai' title='Advice Intelligence'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" width=\"260\" height=\"185\" src=\"https:\/\/sophiegreenfield.com\/wp-content\/uploads\/2011\/12\/AI-Marketing-WM-1-260x185.png\" class=\"wp-image-3302 avia-img-lazy-loading-not-3302 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"Advice Intelligence\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/sophiegreenfield.com\/?portfolio=ai' title='Advice Intelligence'>Advice Intelligence<\/a><\/h3><\/header><div class='grid-entry-excerpt entry-content'  itemprop=\"text\" >UX & UI Design<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>AI Communicator<\/p>\n","protected":false},"featured_media":3592,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[41,30],"class_list":["post-3536","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-public-speaking","portfolio_entries-research"],"_links":{"self":[{"href":"https:\/\/sophiegreenfield.com\/index.php?rest_route=\/wp\/v2\/portfolio\/3536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sophiegreenfield.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/sophiegreenfield.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/sophiegreenfield.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3536"}],"version-history":[{"count":29,"href":"https:\/\/sophiegreenfield.com\/index.php?rest_route=\/wp\/v2\/portfolio\/3536\/revisions"}],"predecessor-version":[{"id":3594,"href":"https:\/\/sophiegreenfield.com\/index.php?rest_route=\/wp\/v2\/portfolio\/3536\/revisions\/3594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sophiegreenfield.com\/index.php?rest_route=\/wp\/v2\/media\/3592"}],"wp:attachment":[{"href":"https:\/\/sophiegreenfield.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3536"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sophiegreenfield.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3536"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/sophiegreenfield.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_entries&post=3536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}