{"id":46,"date":"2011-12-16T01:07:21","date_gmt":"2011-12-15T14:07:21","guid":{"rendered":"http:\/\/www.kriesi.at\/themes\/propulsion\/?post_type=portfolio&#038;p=46"},"modified":"2020-11-30T13:27:29","modified_gmt":"2020-11-30T02:27:29","slug":"ai","status":"publish","type":"portfolio","link":"https:\/\/sophiegreenfield.com\/?portfolio=ai","title":{"rendered":"Advice Intelligence"},"content":{"rendered":"<div class=\"flex_column av_two_third  flex_column_div first  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  \" ><div   data-size='gallery'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='3302,3303,3304,3305'  data-video_counter='0'  data-autoplay='true'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='5'  data-class=' avia-builder-el-1  avia-builder-el-no-sibling  '  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-lazy_loading='disabled'  data-default-height='80.94674556213'  class='avia-slideshow avia-slideshow-1  av-control-default av-default-height-applied avia-slideshow-gallery av_slideshow  avia-builder-el-1  avia-builder-el-no-sibling   avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 76.923076923077%;' ><li  class=' slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3302 avia-img-lazy-loading-not-3302\"  src=\"https:\/\/sophiegreenfield.com\/wp-content\/uploads\/2011\/12\/AI-Marketing-WM-1-845x650.png\" width=\"845\" height=\"650\" title='Wealth Manager' alt='Advice Intelligence'  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class=' slide-2 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3303 avia-img-lazy-loading-not-3303\"  src=\"https:\/\/sophiegreenfield.com\/wp-content\/uploads\/2011\/12\/AI-Marketing-Site-v2-845x650.png\" width=\"845\" height=\"650\" title='AI Marketing Site v2' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class=' slide-3 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3304 avia-img-lazy-loading-not-3304\"  src=\"https:\/\/sophiegreenfield.com\/wp-content\/uploads\/2011\/12\/AI-Marketing-Site-v1-845x650.png\" width=\"845\" height=\"650\" title='AI Marketing Site v1' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class=' slide-4 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3305 avia-img-lazy-loading-not-3305\"  src=\"https:\/\/sophiegreenfield.com\/wp-content\/uploads\/2011\/12\/AI-Marketing-WM-2-845x650.png\" width=\"845\" height=\"650\" title='AI Marketing WM 2' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls'><a href='#prev' class='prev-slide' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'>Previous<\/a><a href='#next' class='next-slide' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n<div class=\"flex_column av_one_third  flex_column_div   avia-builder-el-2  el_after_av_two_third  el_before_av_section  avia-builder-el-last  \" ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3>Advice Intelligence<\/h3>\n<p>AI is an integrated online software platform that provides a CRM, interactive financial planning, goals-based advice and instant digital Statements of Advice (SOAs).<\/p>\n<\/div><\/section><br \/>\n<div   class=\"togglecontainer   toggle_close_all  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last \" >\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  >        <p data-fake-id=\"#toggle-id-1\" class=\"toggler activeTitle\"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-1\">About the project<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-1\" class=\"toggle_wrap active_tc\"  style='display:block;' >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><p><strong>Goals based financial advice platform<\/strong><\/p>\n<p>Innovative Fintech startup team based in Sydney. This was a ground-up build of multiple, complex financial software modules for an ambitious platform.<\/p>\n<p><strong>Advice Intelligence<\/strong>\u00a0Website: <a href=\"http:\/\/www.wikipedia.com\">https:\/\/www.adviceintelligence.com<\/a><\/p>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  >        <p data-fake-id=\"#toggle-id-2\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-2\">My role<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-2\" class=\"toggle_wrap \"   >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><p><strong>UX and UI design<\/strong><\/p>\n<p>I had an expansive role over 18 months. My contributions included UX design, product information architecture, design optimisation and Axure prototyping. I built a strong partnership with the client and also worked on web marketing content design using the Hubspot CRM.<\/p>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  >        <p data-fake-id=\"#toggle-id-3\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-3\">Skills Involved<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-3\" class=\"toggle_wrap \"   >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><p><strong>What I did&#8230;<\/strong><\/p>\n<ul>\n<li>User testing and research synthesis<\/li>\n<li>User flows and interaction design<\/li>\n<li>Prototyping in Axure<\/li>\n<li>UI design in Sketch + Zeplin<\/li>\n<li>Marketing design in Hubspot<\/li>\n<\/ul>\n            <\/div>        <\/div>    <\/div><\/section>\n<\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section alternate_color avia-section-default avia-shadow  avia-bg-style-scroll  avia-builder-el-5  el_after_av_one_third  avia-builder-el-last   container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-46'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h4 style=\"text-align: center;\">Most Recent Entries<\/h4>\n<\/div><\/section>\n<div   class='hr hr-short hr-center   avia-builder-el-7  el_after_av_textblock  el_before_av_portfolio  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<div  id=\"av-sc-portfolio-1\"  class=' grid-sort-container isotope   no_margin-container with-excerpt-container grid-total-even grid-col-4 grid-links-' data-portfolio-id='1'><div data-ajax-id='3610' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-3610 grid-entry-overview grid-loop-1 grid-parity-odd  product-strategy_sort responsive_sort storyboarding_sort ui_sort ux_sort research_sort  av_one_fourth first default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/sophiegreenfield.com\/?portfolio=ing-direct-projects' title='CommBank projects'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" width=\"260\" height=\"185\" src=\"https:\/\/sophiegreenfield.com\/wp-content\/uploads\/2026\/04\/CBA-260x185.png\" class=\"wp-image-3611 avia-img-lazy-loading-not-3611 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/sophiegreenfield.com\/?portfolio=ing-direct-projects' title='CommBank projects'>CommBank projects<\/a><\/h3><\/header><div class='grid-entry-excerpt entry-content'  itemprop=\"text\" >UX & Product Strategy<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='3536' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-3536 grid-entry-overview grid-loop-2 grid-parity-even  public-speaking_sort research_sort  av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/sophiegreenfield.com\/?portfolio=ai-enabled-design' title='Public Speaking'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" width=\"260\" height=\"185\" src=\"https:\/\/sophiegreenfield.com\/wp-content\/uploads\/2026\/04\/Artboard-1@2x-1-260x185.png\" class=\"wp-image-3592 avia-img-lazy-loading-not-3592 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" srcset=\"https:\/\/sophiegreenfield.com\/wp-content\/uploads\/2026\/04\/Artboard-1@2x-1-260x185.png 260w, https:\/\/sophiegreenfield.com\/wp-content\/uploads\/2026\/04\/Artboard-1@2x-1-881x630.png 881w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/sophiegreenfield.com\/?portfolio=ai-enabled-design' title='Public Speaking'>Public Speaking<\/a><\/h3><\/header><div class='grid-entry-excerpt entry-content'  itemprop=\"text\" >AI Communicator<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='3441' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-3441 grid-entry-overview grid-loop-3 grid-parity-odd  product-strategy_sort responsive_sort storyboarding_sort ui_sort ux_sort research_sort  av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/sophiegreenfield.com\/?portfolio=ing-direct-case-study' title='ING Direct projects'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" width=\"260\" height=\"185\" src=\"https:\/\/sophiegreenfield.com\/wp-content\/uploads\/2011\/01\/INGD-DesignAbility-260x185.png\" class=\"wp-image-3339 avia-img-lazy-loading-not-3339 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/sophiegreenfield.com\/?portfolio=ing-direct-case-study' title='ING Direct projects'>ING Direct projects<\/a><\/h3><\/header><div class='grid-entry-excerpt entry-content'  itemprop=\"text\" >UX & Product Strategy<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='46' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-46 grid-entry-overview grid-loop-4 grid-parity-even  post-entry-last  product-strategy_sort ui_sort ux_sort research_sort  av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/sophiegreenfield.com\/?portfolio=ai' title='Advice Intelligence'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" width=\"260\" height=\"185\" src=\"https:\/\/sophiegreenfield.com\/wp-content\/uploads\/2011\/12\/AI-Marketing-WM-1-260x185.png\" class=\"wp-image-3302 avia-img-lazy-loading-not-3302 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"Advice Intelligence\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/sophiegreenfield.com\/?portfolio=ai' title='Advice Intelligence'>Advice Intelligence<\/a><\/h3><\/header><div class='grid-entry-excerpt entry-content'  itemprop=\"text\" >UX & UI Design<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-46'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UX &#038; UI 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