I worked on a range of projects as Senior Product Designer at CBA. The most rewarding work was in the design and release of multiple product features for CBA’s StepPay product. I also had the privilege of working with the ‘New Product Design’ team to bring a new credit card to the Australian market.
In all my work I focus on driving strong business outcomes.
- StepPay – +25% year-on-year growth in active customer base
- StepPay – 659,146 cumulative account sign-ups since launch
- StePay – tactical apply flow uplift targeted 3.4 million customers
- StepPay – application flow with 68% customer acquisition
- Credit Cards – Improved document upload efficiency +40%
StepPay Application
The 2023 StepPay application UX uplift focused on improving clarity and expectation setting for customer acquisition.
Platforms
• IOS and Android native app
• Public website and digital marketing
Customer base
Targeted to 3.4 million customers via ‘next best conversation’ CBA marketing
Business outcome
“+25% year-on-year growth in active customer base.”
What was delivered
• Multiple rounds of UX design, customer testing and uplift to the application flows
• Clearer entry points within the CommBank app
• Improved eligibility messaging reducing application friction
• Improved content alignment between the app flow and the StepPay FAQs and help content
