ING Direct projects

ING Direct

I worked on a range of projects as UX consultant at ING Direct. The most rewarding work was in the product strategy area for ING Super and Credit Card products. My all time favourite contribution was to help the ING Direct team win the Design Ability Hackathon with the ‘Beacon pass’ concept for Opal accessibility.

Design Hackathon: Storyboard and concepts
ING Super: Strategy workshops and concepts
Credit Cards: Product strategy research
Everyday Banking: UX and UI Design

Project Summaries

Design Hackathon

The 2016 design hackathon, in partnership with the Cerebral Palsy Alliance, brought together over 100 tech developers, entrepreneurs, industry professionals and people with a disability to design and pitch inclusive design concepts.

“The rapid acceleration of technological innovation has tremendous potential to reduce barriers for people with disability and become a powerful driver of inclusion.”

As the UX designer on the ING Direct team – I contributed concepts and storyboards to communicate the ‘Beacon Pass’ idea which was the winner in its category on the day. It still stands as my favourite project!

Event: Design hackathon
Sponsor: ING Direct
Role: UX Design and concept generation
Website: Enabled by Designathon

ING Super

I really enjoyed my stint with the ING Superannuation product team. I worked with them to develop and evolve their product offering. We collaborated in workshops to produce a refined picture of the current target market and a range of product concepts aimed at improving the engagement of Gen X and Y.

“Overall, Gen Y is more confident about their understanding of super and investing, with 34.6 per cent indicating a ‘strong’ or ‘very strong’ understanding, compared to only 17.7 per cent of Gen X.”

I delivered multiple product storyboards which were very well received. Over a short time period, we validated customer personas and customer research and came up with a shortlist of actionable product concepts.

Credit Card Strategy

I worked closely with the ING Direct research and strategy teams to test a broad range of Credit Card customer propositions.

“What product features truly motivate customers to select a specific credit card from the huge range available in the Australian market?”

I assisted with the workshops and collateral production for the credit card product propositions. Then followed up with 10+ customer interviews to research the sentiment and feedback to the proposed concepts. The research was synthesized and presented back to the business for the Credit card product team to update their offering.

Everyday Banking

Business as usual at ING Direct comprised of honing the customer acquisition stream for their Everyday Banking products.

“Obviously heard of ING from Barefoot Investor like most of Australia. Excellent customer service.”

I produced UX and UI work to assist with all internal briefs aiming at improving the customer engagement and conversion stats. Part of this work involved surveying a vast array of customer feedback captured from the live site and I also worked with the digital team on synthesizing UX research and prototype testing.

ING Direct

Project Summaries

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