Data Driven UX
Data driven UX research and customer feedback analysis, hypothesis validation and AI assisted research synthesis.
Product Strategy
Outcome driven product strategy using the Silicon Valley Product Operating Model best practice.
Sophie’s recent UX work
A handful of recent projects – with examples ranging from product strategy and new product launch for CommBank,
through to AI Education and communication in public forums and the CommBank Design University.
About my folio…
I have 20 years of experience as a product designer and UX consultant. The selection of work in this folio is succinct – representing the most recent challenges and learnings.
- AI enabled product design – Educating designers on AI ways of working
- Product strategy – for CommBank credit cards
- Feature design and delivery – StepPay product features for CommBank
- Customer research – for Business Banking and Credit cards at Westpac
- Product strategy and storyboarding – for ING Direct financial products
- UX Design – for Fintech startup, Advice Intelligence
- Responsive UI – and information architecture for Peppermoney
About me
UX Designer with a background in UI and multichannel digital production. Currently Senior Product Designer at CBA.
What I’ve been doing over the last few months:
• Teaching AI enabled product design
• Presenting OOUX ways of working
• Prototype development in Figma Make
• Usability testing, research synthesis with Dovetail AI
• Building AI Copilot Agents to assist UX designers
• Driving innovation in AI enabled design initiatives
• Embedding Agentic AI in product design concepts
What my colleagues say…
Sophie was instrumental in mapping out the design approach, budget and timeline for our procurement and supply chain platform (Supplylite). This contribution extended beyond what are excellent technical skills. Sophie took a genuine interest in what we were doing and tabled a number of initiatives for us to pursue outside of the usual design remit. Sophie is professional, extremely capable and importantly, a pleasure to deal with in a team environment. I would recommend Sophie to any organisation who has technical design challenges associated with a major project.
Sophie is a passionate, innovative creative who puts her heart and soul into everything she does, making her one of the most inspirational creatives I’ve worked with in my 15 year career. Whether it’s branding, interface design, interactive installation design or advertising concepting, you’ll always get an original, well-thought through solution from Sophie. If you’re looking for a strong creative lead with scads of experience, Sophie is your gal.
Working with Sophie is an absolute pleasure, her attention to detail and consideration of UI related needs, such as browser compatibilities, mobile-first approach etc. makes her an exceptional UX professional. When UI developers want to work with UX professional who understands their needs, Sophie is the perfect fit.
Sophie is very detail oriented and strives to understand the customer standpoint. That establishes the key differentiation in her work, in making sure that she is delivering the best possible outcome, for both the business and the end user.